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Tony Zambito
Founder of Buyer Persona Development
Humanizing B2B
Radical Openness and Transparency
Emergence in Research and Experiences
Ginger Conlon
Editor-in-Chief at Direct Marketing News
Customer expectations will continue to force marketing and sales collaboration.
Data continues to be a focal point
Context will be as important in B2B as it is becoming in B2C
Paul Salvaggio
Operations VP of Backbone Media
Content is no longer king.
Marketers will better leverage resources and budgets.
Sales and marketing will become one department.
Jay Baer
President of Convince & Convert
Businesses will embrace cooperative content
All businesses will embrace a video content strategy
Companies will embrace the concept of making the story bigger
Jeffrey L. Cohen
Social Strategist, B2B Content Marketer & Author
The widening of the content gap
Moving away from the ROI conversation
Is social media marketing becoming just another marketing channel?
Dan McDade
Founder and President of PointClear
Sales teams will take advantage of client data in their outbound efforts
Sales executives won’t invest in enough follow-up actions on prospects
“Nurturing” will be the marketing word for 2015
Craig Rosenberg
Co-Founder at TOPO
Predictive analytics will change scoring for the better
We will see a significant rise in targeted account marketing investment
LinkedIn will become the predominant workhorse in B2B advertising.
Douglas Burdett
B2B Marketing Agency Principal
Content strategy is going to become better understood and more important
Buyer personas will become more important
There will be blood
Shel Holtz
Principal at Holtz Communication & Technology
The sharing (or collaborative) economy will have an increased impact
We’ll see more micro-targeting of customers in 2015
Marketers will become more responsible for bottom-line results
Larry Kim
Founder of Wordstream
Facebook advertising overtaking Google advertising
Email advertising
People-based marketing
Matt Heinz
President of Heinz Marketing
The rise of predictive analytics
There will be more journalists than MBAs in marketing departments
The formalization of the sales-enablement function
Glenn Gow
CEO of Crimson Marketing
The emergence of the left-brained CMO
Marketers will get indigestion from too much technology
Predictive analytics will be hot
Marcus Sheridan
Founder of The Sales Lion
2015 will see the extinction of sales reps
Forget “B2B” – the best marketers are “P2P”, people to people
There is no “secret sauce” in B2B marketing
Chris Selland
VP Business Development at HP Vertica
Big data will change everything
Social is no longer going to be special
We’re all consumers and loyalty is personal
Katie Paine
CEO of Paine Publishing
Social media analytics will be key to marketing success
Public relations, marketing, and business results will all come together for first time
Many companies will make decisions based on flawed data
Joe Pulizzi
Founder at Content Marketing Institute
B2B companies will buy niche media companies in 2015
Publishers and editors will be recruited by B2B brands
There will be a surge in print magazines from B2B brands
Tim Ash
CEO of SiteTuners
Conversion becomes embedded in the organization
Mobile conversion takes center stage
Content publishing and syndication without a reason will go away
Brian Kardon
CMO at Lattice Engines
More Experimentation
More Personalization Improves Engagement
The Rise of Predictive Analytics
Ardath Albee
B2B Marketing Strategist & Author
B2B companies will create content centers of excellence
Personas will become a priority
B2B Marketers will embrace the Continuum Experience
Meagen Eisenberg
VP of Customer Acquisition & Marketing at DocuSign
Marketing Cloud Expansion
Focus on the Customer
The Rise of Demand Generation and Digital Marketing
Paul Dunay
Financial Services Marketing Leader at PwC
Marketing Performance Management will continue to grow in importance.
Social Media will be eclipsed by Social Ads
Breakthrough mobile innovation will happen in B2B
Heidi Cohen
President of Marketing Strategies
Greater alignment of marketing strategies with existing business strategies
2015 will be the year of video
Increased use of content curation
Neal Schaffer
Author, Founder of Maximize Social Business
Marketers will realize the importance of employee advocacy
Paid social will become mainstream
B2B marketers will learn to leverage the visual
Erik Wolf
Founder of ORBTR
Context is the killer app
The end of the SEO mentality
We’re going to remember what media actually means
Michael Brenner
Speaker, Head of Strategy at Newscred
It all starts with culture
Data, technology, and content
Visual storytelling
Chad Pollitt
VP of Audience & Co-founder of Relevance.com
Organic social media visibility for brands is going bye-bye
Content promotion adoption on paid and earned channels is growing
Content marketing adoption rates will continue to decline
Andrew Davis
Best-selling Author & Marketing Speaker
Bigger success with less content
Attaching talent to your content
Strategic distribution and promotion
Wendy Marx
President of Marx Communications
Digital marketing vanishes
Gut feelings and phony metrics will no longer rule
Marketing, PR, and Advertising will be joined at the hip
Erik Qualman
Digital Leadership Speaker, Entrepreneur and Author
Companies will begin using LinkedIn as a B2B sales tool
Companies will start to think mobile-first
B2B Companies will begin to invest in online training
Amanda Kahlow
CEO & Founder of 6sense
Artificial intelligence proliferates B2B marketing and sales
For marketers, every interaction will be prescribed by math
Marketers will finally understand what data really matters
Scott Brinker
Co-founder & CTO ion interactive
Marketing technology landscape continues to expand
Continued rise of marketing technologists in marketing departments
The year of interactive content marketing
Justin Gray
CEO of LeadMD
Marketers will be forced to embrace revenue as a measure of performance and quota.
Data quality will make the turn toward a solution rather than a problem
Marketing automation sales will rise and will truly become transformational.
Debbie Qaqish
Chief Strategy Officer at Pedowitz Group
Revenue marketing will be better recognized by top management teams
Talent development and compensation will become a top priority for CMO’s
Sales teams will buy into revenue marketing
David Meerman Scott
Leading Marketing and Sales Speaker
The Convergence of Sales and Marketing
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