Katie Paine

CEO of Paine Publishing

I provide consulting and training to organizations wanting to define and measure success specifically around implementing the new standards for social media measurement and public relations.

Read All Predictions>

Read Prediction

  • social
  • technology

Social media analytics will be key to marketing success

Social listening platforms have been around for a while, but until they are tightly integrated with web analytics, with some degree of content analysis, and also with your influencers, they haven’t been terribly useful. I predict in 2015, somebody (or more than one vendor) will integrate all of those into a single package.

Take the Quiz to Test Your Knowledge
  • This field is for validation purposes and should be left unchanged.

© 2020 Backbone Media, Inc. | Founded and Incorporated: Boston, MA, 1996 | All rights reserved.