Katie Paine

CEO of Paine Publishing

I provide consulting and training to organizations wanting to define and measure success specifically around implementing the new standards for social media measurement and public relations.

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  • social
  • technology

Social media analytics will be key to marketing success

Social listening platforms have been around for a while, but until they are tightly integrated with web analytics, with some degree of content analysis, and also with your influencers, they haven’t been terribly useful. I predict in 2015, somebody (or more than one vendor) will integrate all of those into a single package.
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  • industry

Public relations, marketing, and business results will all come together for first time

For years, public relations has been relegated to nothing more than putting out press releases. However, now CEOs and their boards understand the role that public relations and good public relationships play in business success. So, for the first time, public relations is going to move up to get a seat at the table. And, […]
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  • data

Many companies will make decisions based on flawed data

The problem with all the “Big Data” that we are being inundated with these days is that an awful lot of it is either irrelevant or flat-out wrong. I look at databases all the time and they’re full of irrelevant data, or the wrong dates, or something. And unfortunately with these sexy new platforms that […]
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