Matt Heinz

President of Heinz Marketing

Matt Heinz brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.

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  • data

The rise of predictive analytics

It’s one thing to measure what people have already done on your website and with your content – it’s a whole other thing to mine the data available about those individuals across the web. I believe that marketing organizations will take greater advantage of the massive amount of data available to them about their customers […]
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  • content

There will be more journalists than MBAs in marketing departments

Marketing organizations for B2B companies have traditionally been made up of MBA graduates – and we’ll still see plenty of this. But increasingly moving forward, marketing organizations will be filled with former journalists – men and women that are trained to tell the story. As content marketing expands in importance for organizations across the sales […]
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  • sales

The formalization of the sales-enablement function

If you think about the traditional definition of sales-enablement, it has typically been an administrative-level individual in the sales organization providing support to the sales team. I believe sales-enablement in 2015 will be overly managed by the marketing department and will be full of tools, content, processes that help the sales team be more effective […]
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