Paul Dunay

Financial Services Marketing Leader at PwC

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, financial services and professional services organizations.

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  • industry

Marketing Performance Management will continue to grow in importance.

A group called ITSMA recently released some research of almost 400 marketers just like us and some of the results were kind of shocking. The first was around how much pressure are organizations are putting on marketers to create business value – and an overwhelming 85% of marketers agree that there is an increase in […]
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  • ads
  • social

Social Media will be eclipsed by Social Ads

Recently Mark Zuckerberg said that brands ‘lease’ property from them on Facebook – which implies an exchange of money. Now, this is very different than a few years ago when I was writing “Facebook Marketing for Dummies” and detailing out how the EdgeRank formula – you know, the formula that controls your news feed – […]
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  • mobile

Breakthrough mobile innovation will happen in B2B

Now, I have two apps now, and two years ago I had none – and this is in B2B. So, the art of B2B in mobile is really just getting going. Writing for the app is very different, it’s also very interesting. No one is going to read a 30 page white paper on an […]
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