Built from the ground up a now 20+-year-old B2B PR firm specializing in innovative, results-driven-ways to promote companies and entrepreneurs. All our work involves creating a public relations and marketing strategy that typically involves integrated marketing, media relations, content marketing, speaking and social media marketing. In addition to promoting companies, we provide a personal branding service for executives and entrepreneurs to increase their visibility.Read Wendy Marx's Predictions >
Digital marketing vanishes
For years we separated digital marketing from other types of marketing and PR. This is going to be the year that the silos will go away and it all becomes ‘marketing.’ All channels will be seamlessly integrated and the focus won’t be on the type of marketing, but on the customer.
Gut feelings and phony metrics will no longer rule
So much of marketing and PR has been based on gut reactions and old metrics—and PR has too often been about how many and which placements you get. Yet today with so many rich data sources, there’s just no excuse to substitute your gut and phony metrics for measurement—anyone who does that will be left […]
Marketing, PR, and Advertising will be joined at the hip
The differences among advertising, PR, and marketing will continue to blur. All three disciplines today are creating content and focused on SEO and social media—the key will be integrating all of the work.