Neal Schaffer

Author, Founder of Maximize Social Business

With nearly 20 years of successful experience in B2B sales, business development & marketing – where I helped multiple companies establish sales organizations from scratch in competitive Asia markets – I began my career in social media in 2008 starting with a blog. In 2009 I spoke at the first of my 150+ speaking events and published my 1st book, “Windmill Networking: Maximizing LinkedIn.”

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Marketers will realize the importance of employee advocacy

Employee advocacy, or having your employees collaborate with your brand in your social efforts, is still very much in its infancy. However the fact that the sum of employees’ social network is much larger than any single brands reach, the trust that social network users put into other people as appose to brand entities and the emergence of several employee advocacy platforms will make it easier for B2B marketers to understand the potential of employee advocacy and surely implement upon it in 2015.

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