Meagen Eisenberg

VP of Customer Acquisition & Marketing at DocuSign

Meagen Eisenberg is responsible for generating worldwide demand for DocuSign, a disruptive technology that is changing the way individuals and corporations do business. Meagen brings a wealth of experience to her current role. Past career positions have included Director Global Demand and North American Field Marketing at HP Enterprise Security, Director of Worldwide Programs and Marketing Automation at ArcSight, an HP company, and Worldwide Product Marketing Manager at IBM.

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The Rise of Demand Generation and Digital Marketing

Demand-gen experts, digital marketers, and those with a strong grasp on marketing technology will continue to see a rise in salary and demand in the market as we accelerate the digital age. More data and information has been created in the last two years than in our lifetime. And as marketers – whether you’re B2B or B2C – really understanding your target (your customer) and being able to reach them on all the channels – whether it’s social, mobile, online, email – is critical to the success of your company; and to be able to manage all of that data out there and turn it into insights, you need demand-gen experts for that. So, in the future, you will see a rise of the importance and really a strategic nature around demand-gen at your company

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