Brian Kardon

CMO at Lattice Engines

Brian is a results-oriented marketing executive with more than 20 years of experience creating and implementing successful growth strategies. His experience ranges from startups to global, billion-dollar organizations. Brian is a persuasive communicator with a proven history of accelerating revenue growth, penetrating new markets, and developing products people love.

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More Experimentation

We are seeing marketing teams getting much more comfortable with experimentation – they’re trying new things and being okay with failure.

For mature marketing organizations, just doing more of the same is not a formula for growth. They’re realizing the need for new ideas, new technologies, new markets, and new processes.

For less mature marketing organizations, the big trend is for better integration of their existing technologies and improved reporting.

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