Results-driven, strategic marketing executive and thought leader with more than 20 years of experience delivering solid results in marketing and sales. Helping brands become storytellers and publishers – to create effective content strategy, to build content marketing platforms that scale, to deliver content their audiences actually want, to engage with new potential customers, to build trust and build communities.Read All Predictions>
It all starts with culture
In 2015, CMOs will begin to instill a culture focused on customers. Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. We will see a culture of content emerge as the new brand.