Justin Gray is the CEO & Chief Marketing Evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional grassroots marketing efforts through the use of cloud based marketing solutions. Gray sees grassroots marketing dollars shrinking and traditional branding efforts being strewn aside in favor of a true Conversational Marketing approach.Read Justin Gray's Predictions >
Marketers will be forced to embrace revenue as a measure of performance and quota.
In the past, marketers have always been incented mainly on number of marketing qualified leads – this tends to be the most often metric that we run into as we’re engaged with marketers day-to-day. This is really prohibitive when you get into sales and marketing alignment and all of those typical challenges we find within […]
Data quality will make the turn toward a solution rather than a problem
So, data solution and quality can really improve in two ways. The first of which is marketers embracing the notion of engagement rather than that “blast and bash” based mentality, that bulk marketing based mentality. We see marketers focusing more on buyers that are engaged through nurture streams and content than we see in success […]
Marketing automation sales will rise and will truly become transformational.
Within marketing automation in the latter half of 2014, we hear terms like ‘platform’ being thrown around quite a bit. Terms like ‘platform’ don’t coincide with traditionally how marketing automation has been sold in the past – which is on a very transactional nature; low cost, easy to implement, sending emails within 30 days. That’s […]