Joe Pulizzi

Founder at Content Marketing Institute

Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term “content marketing” back in 2001.

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B2B companies will buy niche media companies in 2015

I predict that medium size and large B2B companies will begin to purchase niche media companies in 2015 as they search to create real relationships with targeted audiences – much like photography supply company Adorama did with JPG Magazine did years ago.

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