Brian Kardon

CMO at Lattice Engines

Brian is a results-oriented marketing executive with more than 20 years of experience creating and implementing successful growth strategies. His experience ranges from startups to global, billion-dollar organizations. Brian is a persuasive communicator with a proven history of accelerating revenue growth, penetrating new markets, and developing products people love.

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More Personalization Improves Engagement

Personalization can dramatically improve engagement. Most marketers are still in the ‘mass marketing era’ where they communicate in the same way with all customers.

You can personalize by industry, by role, by issue – and that leads to higher conversions and we think personalizations should be used as much as possible.

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