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Notes on B2B growth.

The Backbone Media B2B marketing blog: brand, content, search, social and the numbers behind them. Some of it is a decade old, and still true.

Questions people ask

What does Backbone Media write about?

B2B marketing: brand and messaging, content, search and AI visibility, social media, inbound and closed-loop marketing, and websites. Some posts go back to 2013, and a surprising amount of it still holds.

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Are older marketing articles still useful?

Often, yes. Channels change, but buyer behavior, clear messaging and honest measurement don't change much. Read older posts for the principles, and check tactics against current guidance.

Read our approach

Can I subscribe to Backbone's blog?

Yes. There's an RSS feed of recent posts at backbonemedia.com/feed/, and you can follow Backbone on LinkedIn.

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Go deeper

The blog, seat by seat

The same topic, from four seats at the table. Pick yours.

Who’s asking?

  1. President

    Why should I read an agency's blog?

    To judge how we think before you talk to us. If the advice is clear and useful, the work usually is too.

    Talk to us

  2. VP of Marketing

    Can our team use these articles?

    Please do. The posts on brand, content and closed-loop marketing make good primers for new team members, and the principles hold up even where the tools have changed.

    See what we do

  3. Marketing Manager

    Where should I start if I'm new to B2B marketing?

    With the posts on messaging and core values, then content and search. Together they show why a clear promise makes every other channel work better.

    See Branding & messaging

  4. VP of Sales

    Which posts help sales and marketing work together?

    The ones on closed-loop marketing and lead scoring. They show how marketing can hand sales better leads, and how both teams can measure the same thing.

    See closed-loop marketing