HarborWho we are, what we’ve done

Our team. Meet the “backbone” of Backbone Media.

Stephen Turcotte
Stephen Turcotte
President
Emily Saylor
Emily Saylor
Vice President of Digital Marketing
David Brossa
David Brossa
Senior Web Developer
Lorraine Crowe
Lorraine Crowe
Accounting Manager
Zachary Del Nero
Zachary Del Nero
Content & Project Manager

Kind words from clients.

“Since the new Web site launched we have noticed a substantial increase in qualified leads that come in through the Web. The site is clearly effective at conveying the messages we wanted to communicate and attracting qualified prospects. Backbone Media has been a great partner in making this happen.”
Steve Schwartz, President, Schwartz Communications
“Before we had a great web site but it generated very little new business for our established 15-year-old custom printing and packaging company. In just three months after hiring Backbone Media, we were pleasantly surprised to realize that our web site was contributing more than half of all new business sales. Since then our client acquisition costs have dropped dramatically and the web continues to be our best source of new business.”
Tom Spiegel, President, PressKits
“Backbone has been crucial in helping TrueJeans.com become a leading jeans website in a very short period of time. Backbone’s holistic approach to SEO, content strategy, and blogging has helped TrueJeans.com reach and sustain a #2 position on Google for the extremely competitive generic keyword “Jeans”. We also have secured top positions for critical keywords related to the specific brands we carry. I would recommend Backbone to anyone who relies on top search positions to drive sales in a competitive market place.”
Romney Evans, Co-Founder, True Jeans
“Backbone helped Lytron to achieve higher rankings on several search terms, which translated to more leads through our website. These additional leads will result in additional sales. The higher rankings as well as Backbone’s search engine marketing consulting also allowed us to comfortably reduce our spending on online ads, resulting in significant savings for our company.”
Tracey Barber, Marketing Manager, Lytron, Inc.
“We here at Sher Music Co. have been very pleased with Backbone Media as our website developer and promoter. They did an excellent job of setting up a handsome-looking site and also setting up a Yahoo storefront to sell our world-class music books direct online. Most importantly, the Backbone Media crew is always there when you need them – providing that last little tweaking in a timely manner. Thanks again to everyone at Backbone Media for doing a great job!”
Chuck Sher, Owner, Sher Music Co.
“Steve Turcotte is a man with a mission. He understands the search engines better than anybody out there. He put us on the map and he can probably do it for you, too.”
Danny Altman, CEO, A Hundred Monkeys
“Our sales executives have noticed the great improvement in our presence on the Web. Based on these results, we agreed to become the first client to use Backbone Media’s innovative approach to optimizing our Internet public relations.”
Nancy B. Medas, Director of Marketing, Intertek ETL Semko
“It has been a long time coming but I finally have a professional website! I have been designing my own forever and they turned out more like large art projects that often looked cool but were hard to use. The people who designed the site, Backbone Media, were absolutely the best! Especially Miss Emily Saylor. If you ever need web work done, check them out!”
River Huston, President, RiverHuston.com

Questions people ask

Who runs Backbone Media?

Stephen Turcotte is President, and founded Backbone in 1996. Emily Saylor is Vice President of Digital Marketing. The core team includes web development, content and project management, with a network of trusted, US-based writers and designers.

Read our story

How big is the Backbone team?

A small, senior in-house team of strategy, design and development experts, surrounded by an extended network of trusted US-based writers and designers. It's small on purpose: you work with the people doing the work.

How we help small teams

What do clients say about Backbone?

Clients talk about results and about the relationship: more qualified leads from their websites, top search rankings, and a team that's there when they need it. Their words are on this page.

See the work

Let’s find your channel. One project at a time.

Tell us where you want to go. We’ll come in knowing the big picture, and start with the one project that moves you most.

Prefer to talk? (781) 704-3121

Go deeper

The team, seat by seat

The same topic, from four seats at the table. Pick yours.

Who’s asking?
  1. President

    Who will actually work on our account?

    The senior people you meet. We're small on purpose, so the strategists, designers and developers on the first call are the ones doing the work, with trusted US-based writers and designers when a project needs more hands.

    Talk to us

  2. VP of Marketing

    Do you have the specialists our plan needs?

    Strategy, design, development, content, search, ads and analytics are covered by the team and long-standing partners. When a project needs something we don't do well, we'll tell you.

    See what we do

  3. Marketing Manager

    Will I work with the same people every week?

    Long relationships are the point. You'll have one lead who knows your company, your brand and your history, and the faces don't keep changing.

    Read our approach

  4. VP of Sales

    Does your team understand how B2B companies sell?

    We've spent three decades marketing B2B companies with long sales cycles. We know a lead isn't a sale, and we build the hand-off to sales into the work.

    See closed-loop marketing