Book a strategy call
For B2B companies with 10 to 200 people

Your website was built for Google. Your buyers now ask AI.

Backbone rebuilds your whole web presence for the AI era: website, search, ads, content, integrations and hosting. One partner, one right-sized monthly fee.

Take the 60-second check ▶ Watch the 90-second story
Since 1996 B2B marketingOne of the first SEO firms35+ web projects
AI assistantToday, 9:14 AM
We're a 60-person industrial software company. Which vendors should we shortlist for fleet compliance software?
Here are three well-reviewed options:
  1. Competitor A: clear pricing and case studies
  2. Competitor B: strong integrations page
  3. Your company

If AI can't read your site, you're not on the shortlist.

The story in under 2 minutes

What changed, and what to do about it

1:33 · Voiceover by Backbone
What changed in the last 12 months

Three shifts your current website wasn't built for

A better website now costs a fraction of what it did

AI tools changed how sites get designed and built. A full rebuild that would have blown last year's budget now fits in a low monthly fee, with marketing services included if you want them.

Then

A big one-time project, months of build, and a site that ages from launch day.

Now

A faster build, paid monthly, and a site that keeps improving after launch.

Your buyers research with AI, not just Google

Business buyers ask ChatGPT, Gemini and Perplexity for shortlists. Google has told investors that AI answers are changing how people search. If AI tools can't read and trust your site, you lose deals you never knew about.

Then

Rank on page one, wait for organic traffic.

Now

Get cited in AI answers (AEO), then win the click.

Experience decides what's worth keeping

New tools are easy to buy. Knowing what still works, and what not to lose in the move, takes experience. We've done B2B marketing since 1996, and we connect the complex setups you run on, like CRMs, APIs and automation, so nothing breaks.

Then

Pick between a seasoned agency and a fast one.

Now

Thirty years of judgment working at the speed of AI.

The 60-second check

How ready is your web presence for AI-era buyers?

Five questions. You get a readiness score, your three biggest gaps, and a suggested starting plan. No email needed to see your results.

One partner, everything connected

What's in your monthly plan

Pick the pieces you need. We scope them together and bundle them into one monthly agreement.

Website

A site built for people and AI

RefreshKeep your content. Get a new look and feel and AEO built in.
Strategic upgradeRethink objectives, brand and service offering, then rebuild.
Paid marketing

Search and social ads that get measured

  • Ad strategy, design and copy
  • Campaign setup and management
  • Routine reporting and analysis
Organic content

Content that shows up everywhere buyers look

  • A content strategy across your social channels
  • Content creation and publishing
  • Ongoing measurement and management
Hosting and upkeep

A site that stays fast, secure and current

  • Reliable hosting setup and management
  • Domain, DNS and technical setup
  • Routine site, CMS and plugin upkeep
In life sciences?We also take the time sink out of Veeva Vault: content prep, MLR review and submissions.See Veeva Vault support
Your systems, connected

We know how it was done, and we know what not to lose

Most B2B companies run on a tangle of tools. We've spent decades connecting them, so your new site and campaigns work with what you have.

  • CRM integrations such as HubSpot and Salesforce
  • APIs, forms and lead routing to your sales team
  • Marketing automation and closed-loop reporting
  • Analytics that show which channels bring revenue
CRM Ads Content Analytics Automation APIs Your website
How the monthly plan works

No giant invoice. A plan sized to your goals.

  1. Free discovery call

    We look at your site, your search visibility and your systems, and agree on what matters most.

  2. Right-sized scope

    You pick the pieces: website, ads, content, hosting. We put them into one clear agreement.

  3. One monthly fee

    We build, launch and keep improving, with a monthly report so you see what's working.

Results clients have seen

Thirty years of B2B websites that bring in leads

“Since the new Web site launched we have noticed a substantial increase in qualified leads.”
Steve Schwartz, President, Schwartz Communications
50%+
of new business sales came through the website within three months of hiring Backbone.
Tom Spiegel, President, PressKits
#2
Google ranking for “jeans,” from Backbone's SEO, content and blogging work.
Romney Evans, Co-Founder, TrueJeans.com
QuintilesTibcoAllscriptsCrawford TechnologiesAmerican AlarmInfinitely Virtual
Book a strategy call

See what your web presence could do this year

In 30 minutes we'll show you how AI tools describe your company today, where your biggest gaps are, and what a right-sized plan would look like. No obligation.

Prefer to call? (781) 704-3121

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