Add us to your team for 30 days.

Backbone is a B2B marketing agency that works as an extension of your team. One project at a time, with the big picture in view. Backbone Starter is the first project.

The red buoy on every page leads here.

Goals first. Then design. Then ads. Then proof.

Keep it only if it works.

Fly before you buy

Backbone Starter

$1,750 / month

  1. A goals, strategy & mission session
  2. A branded landing page, built fast
  3. One ad campaign, set up and run
  4. A live measurement dashboard
  5. A monthly analysis, in plain English

Why start here

Most companies come to us with a long list. We ask about the big picture first, then start with the one project that moves you most. Backbone Starter is that project, ready to go: goals, a page, a campaign and the numbers, in 30 days.

If it works, it grows into whatever comes next: a new website, steady content, more campaigns. If it doesn't, you'll know quickly, and so will we.

Questions people ask

What's included in Backbone Starter?

A goals, strategy and mission session; a branded landing page, built fast; one ad campaign, set up and run; a live measurement dashboard; and a monthly analysis in plain English. It's $1,750 a month.

See pricing and plans

What happens after the first 30 days?

You'll have a live page, a running campaign and real numbers. Together we decide what's next: keep the campaign going, add channels, or move on to a bigger project like a new website. Anything beyond the Starter is quoted up front.

Talk to us

Who is Backbone Starter for?

Small and mid-sized B2B companies whose marketing is run by an owner, a one-person team or a small department, and who want to see a real agency working on their goals before committing to more.

How we help small teams

Let’s find your channel. One project at a time.

Tell us where you want to go. We’ll come in knowing the big picture, and start with the one project that moves you most.

Prefer to talk? (781) 704-3121

Go deeper

Backbone Starter, seat by seat

The same topic, from four seats at the table. Pick yours.

Who’s asking?
  1. President

    What's the risk if it doesn't work?

    One month and $1,750. By the end you'll have a live page, a running campaign and real numbers, and the decision about what comes next is yours. Anything beyond the Starter is quoted up front.

    See pricing and plans

  2. VP of Marketing

    How does a 30-day start fit a long-term marketing plan?

    It begins with your goals, strategy and mission, so the landing page and the campaign are the first step of the plan, not a detour. After 30 days you have real data to decide what to scale.

    Read our approach

  3. Marketing Manager

    What do you need from me during the 30 days?

    Time for the goals session, your logo and brand files, access to the accounts we'll use, and quick feedback on the page and the ads. We do the building, the setup and the reporting.

    Talk to us

  4. VP of Sales

    Will my team see the leads it brings in?

    Yes. The live dashboard shows each lead from the campaign and where it came from. If you use a CRM, we'll talk about sending leads straight into it, so your reps can follow up fast.

    See how leads reach sales