You’ve done a great job in your business so far. You have a fantastic product or service, you’ve used word-of-mouth to generate sales, and you’ve grown your business to a respectable level – all without the help of a marketing machine. Yet, suddenly, you’ve found your sales at a standstill. You’re still bringing in revenue, […]
4 Subtle Ways You Halt the Growth of Your Business
in Messaging, Visual Identity /Your business has been on a roll. Your initial marketing strategy caused you to grow quickly, and you think you’re doing great. Then suddenly, your sales plateau, and you have no idea why. This is a common issue many small businesses face, and it can be difficult to figure out how to jumpstart sales again […]
Use These 4 Marketing Tips to Jumpstart Your Revenue
in B2B Marketing Predictions, Closed-Loop Inbound Marketing, Inbound Marketing, Messaging /You’ve done a great job in your business so far. You have a fantastic product or service, you’ve used word-of-mouth to generate sales, and you’ve grown your business to a respectable level – all without the help of a marketing machine. Yet, suddenly, you’ve found your sales at a standstill. You’re still bringing in revenue, […]
7 Strategies for A Successful New Market Entry
in B2B Marketing Predictions, Customer Personas /Entry into a new vertical can be a lucrative business move – when done correctly. Too often, businesses approach new markets without sufficient data or a strategy that speaks to their target audience. This is especially true with business owners who have experienced a shift or reduction in their marketing team. For business owners who […]
How to Identify Your Brand’s Core Values and Message
in Branding, Core Brand Values, Messaging, Visual Identity /“Your brand is the single most important investment you can make in your business.” – Steve Forbes Right now is the ideal time to sit down and get clear on your company’s core values and message. Companies with clear brand identities who remain true to their values and do not get swept away with the […]
How to Identify a New Vertical for Your Business
in B2B Sales Predictions, Customer Personas /The wellness of nearly every industry has changed thanks to recent global events. Some industries have grown stronger, and some are suffering. If you followed the advice given in our article on gathering buyer insight, then you no doubt have learned whether or not your current verticals are viable for the health of your business. […]