If you have visited backbonemedia.com before, you will notice that things look different. We have rebuilt our website from the ground up. It is faster, easier to read on a phone, and it should be easier to find what you are looking for.
We kept what worked. Our logo and our blue are the same ones you know. The writing on our service pages is the same, too. Every blog post and every portfolio project from the old site is still here, at the same web address, so any link you saved will keep working.
Why we rebuilt the site
Our old site served us well for a long time. It was built on WordPress, and over the years it picked up a lot of plugins, settings and patches. Keeping it current took more work every year, and it was getting slower.
The new site is simpler underneath. Pages load quickly, there is less that can break, and we can make changes faster. It is the same approach we now offer clients who want to move off an aging website.
What stays the same
Backbone Media has been helping B2B companies with digital marketing since 1996. We were one of the first search engine optimization firms, and over the years we grew into a full-service team covering strategy, content, web design and development, search, social media and marketing automation.
The same people are doing the work. We still focus on B2B companies, especially those with technical or high-ticket products and specialized audiences. We still do a lot of work in medical technology and life sciences, including helping marketing teams finish their content, take it through medical, legal and regulatory review in Veeva Vault, and get it published.
The way we work has not changed either. We see ourselves as an extension of your marketing team. You get the capabilities of a big agency, with the attention and flexibility of a small shop.
What is new: AI Teach and AI Optimize
Most marketing teams we talk to have the same question about AI: where do we start? The tools change every month, and it is hard to know which ones fit your work and which are a distraction. So we have added two services.
AI Teach is training for your marketing team. We come in and run hands-on sessions built around the tools you already have and the work you already do. You come away with workshops your team actually used, playbooks you can keep, and follow-up sessions to answer the questions that come up later.
AI Optimize is for the work itself. We look at the processes you already run and apply AI where it saves real time: rapid technical optimization of your website, faster content production, and less time lost to busywork.
We wrote more about both in a separate post, Introducing AI Teach and AI Optimize.
What is new: help with older PHP and WordPress sites
Many companies run their websites on older versions of PHP, the programming language behind WordPress and many other sites. Once a PHP version stops getting security updates, a site gets harder to keep safe.
Our PHP and WordPress modernization service starts with a free risk check. We look at where your site stands, get it onto supported, patched versions, and, when you are ready, move it to a modern WordPress site or to an AI-native site built on React. You can read more on our PHP and WordPress modernization page.
Take a look around
We would love for you to explore the new site. The blog has every article we have published, and you can filter it by topic. Our portfolio shows the work we are proud of, and What we do walks through every service.
If something does not look right, or a page you used to rely on seems to be missing, please let us know. And if you have a project in mind, get in touch or call us at (781) 704-3121. We would be glad to hear from you.
B2B Newsroom · Website Design & Development