AnchorWhat holds it all

Put AI to work in your marketing. People stay in charge.

AI Teach trains your team on the AI tools that fit your work. AI Optimize applies AI to work you already do: faster site fixes, faster content drafts, less busywork.

Marketing teams got smaller. The job didn't. AI is the first tool in years that can give a team of three real extra hands, if the team knows how to use it and where not to.

We've been using it in our own work every day: drafting, coding, researching, reporting. Now we teach it, and apply it, inside marketing teams like yours.

Two ways in

AI Teach

Get your team fluent.

Hands-on AI training for your marketing team, built around the tools and work you already have. Not a generic course.

  • Workshops on the tasks your team does every week
  • Playbooks you keep: the prompts, steps and checks that worked
  • Follow-up sessions once people use AI on their own

AI Optimize

Get the work done faster.

AI applied to the processes you already run, where it saves real time. Your team and ours review and decide.

  • Rapid technical optimization of your website
  • Faster content drafts, ready for your review
  • Less time lost to reports, reformatting and copy-and-paste

Faster drafts. Same judgment.

  • People stay in chargeAI drafts and checks. Your team and ours review and decide.
  • MLR review unchangedIf your content goes through medical, legal and regulatory review, nothing about that changes. You get better drafts to review sooner.
  • Your tools, your rulesWe start from the tools you already pay for and your company’s rules on AI.
  • Straight answersSome tasks get much faster. Others are better left as they are. We’ll tell you which is which.

From first call to real work.

  1. Discovery call

    Free. We ask about your team, your tools and the work that takes the most time.

  2. The right fit

    We tell you plainly whether AI Teach, AI Optimize or neither is right, and quote the work up front.

  3. Real tasks

    Workshops on your own calendar, or AI applied to your processes, with follow-ups as people settle in.

Questions people ask

How can a small marketing team use AI?

Start with the routine work that eats your week: first drafts, summaries, reformatting, reports and research. Pick a few tasks, set clear rules on what AI may and may not do, and have a person review everything that goes out. Then expand to what works.

See how we use AI ourselves

Will AI replace our marketing team?

No, and we won't promise that. In our experience AI takes the first pass at routine work, so your people can spend more of their week on judgment and on customers. The teams that use it well do more, not less.

How we help small teams

Which AI tools should a marketing team use?

The ones that fit how your team already works, starting with tools you already pay for and within your company's rules on AI. Most teams need one general assistant, plus AI features inside their existing tools, more than a long list of new apps.

Talk to us

Let’s find your channel. One project at a time.

Tell us where you want to go. We’ll come in knowing the big picture, and start with the one project that moves you most.

Prefer to talk? (781) 704-3121

Go deeper

AI for your team, seat by seat

The same topic, from four seats at the table. Pick yours.

Who’s asking?
  1. President

    What's the business case for AI training?

    Time. Teams that use AI well spend less of the week on routine drafting, reporting and research, and more on customers and judgment. Training also sets clear rules, so the time saved doesn't bring new risks.

    Talk to us

  2. VP of Marketing

    How do we roll out AI without risking quality or the brand?

    Start with a few routine tasks, write down what AI may and may not do, and keep a person reviewing everything that goes out. We help you set those rules and train the team on real work.

    Read our approach

  3. Marketing Manager

    Will the training work with the tools we already use?

    Yes. We train on your own tasks and the tools you already pay for, within your company's rules, so the habits stick on Monday morning.

    See what we do

  4. VP of Sales

    Can AI help my sales team too?

    Yes: research before calls, first drafts of follow-up emails, summaries of long threads and notes for the CRM. We can include sales in the training, under the same rules.

    See the Marketing Machine