Blog Writing Service

The most difficult SEO and online marketing hurdle for businesses to overcome is creating and promoting blog content regularly — which often burdens an already overstretched internal marketing team.

Backbone Media provides a fully-managed blog writing service which:

  • Generates a steady stream of high-quality content for your company’s blog
  • Ensures quality engagement through social media channels
  • Strengthens your company’s online brand presence
  • Attracts inbound links

Our process includes just the right amount of client involvement, streamlined to save you time and structured to ensure satisfaction. We maintain a flow of quality content, while giving you final approval over all published content.

"Do we need a blog?"

We'll let the stats speak for themselves:

  • 61% of US consumers have made a purchase through a blog post

  • 77% of internet users read blogs

  • Companies that blog have 97% more inbound links

  • B2B marketers using blogs generate 67% more leads

  • 37% of marketers believe blogs are the most important type of marketing 

(source: Marketo)

Pretty compelling argument, no?

"How can you write content for OUR industry?"

To be perfectly honest, we can't! But we know who can: we scour the United States to custom-select expert writers for your project. The writers we select for you will possess strong industry knowledge, an understanding of your audience, and excellent writing skills. We let you evaluate samples of their work before they start writing for the project.

Quick process overview

Here's a quick summary of what goes into creating consistent, quality content:

  • Defining content marketing goals (audience, key phrases, etc.) and developing a content marketing strategy.
  • Choosing the ideal service level: 5, 10, 20 or 30 articles per month. The best results come with consistent publication and promotion.
  • Developing an editorial calendar based around topics, industry trends and events important to your readers.
  • We generally recruit two expert writers to ensure the maximum quantity and quality of your blog posts.
  • Editing articles for search engine optimization, strategic hyperlinking, and overall quality.
  • Posting your content through predefined social channels while adding relevant, targeted, and SEO-friendly messaging.
  • Measurement and reporting on key performance indicators (KPIs)can also be provided to you on a weekly or monthly basis.

The next generation of SEO requires a strong content marketing campaign which includes consistent and targeted blog articles. Our smart process features a customized strategy, dedicated project management, and consistent communication while leveraging carefully-selected writers, with real-life knowledge of your specific industry.

Contact us today to start creating your perfect blogging strategy.