Recent data indicates that marketers who take the time to document their content marketing strategy are more effective than those who don’t. Makes sense right? However, despite the increased investment towards content marketing, most companies don’t have a documented content strategy. So if your marketing department just rang in the new year with an undocumented content strategy, it’s […]
Will Your Sales and Marketing Departments Align Or Converge in 2015?
0 Comments/in B2B Marketing Predictions, B2B Marketing Trends /It may be old news to read that your company’s sales and marketing departments need to better align to work more effectively. It’s also nothing new to hear that an effective strategy to align sales and marketing is to make them accountable for the same company goal—revenue. However, revenue marketing is making advancements in becoming a […]
Does Your 2015 Content Marketing Already Suck?
0 Comments/in B2B Marketing Predictions, B2B Marketing Trends, Content /Recent data indicates that marketers who take the time to document their content marketing strategy are more effective than those who don’t. Makes sense right? However, despite the increased investment towards content marketing, most companies don’t have a documented content strategy. So if your marketing department just rang in the new year with an undocumented content strategy, it’s […]
4 Secrets to a Professional (and Successful) B2B Blog Post
0 Comments/in Blogging /Writing is hard, and writing well is even harder. B2B companies are discovering this as they try to put content marketing initiatives into production. Companies realize that they need top-notch writing to attract an audience and then turn them into customers – this is especially true with their corporate blog. A B2B blog post should […]
3 Questions That Provide Insight Into B2B Customer Personas
0 Comments/in Customer Personas /Would you walk into a sales meeting without knowing who was on the other side of the door? We’re guessing not. But year after year, that’s how many marketers do business: with outdated, superficial customer personas of the customers they’re trying to convert. Customer personas help you speak to your customer more strategically and get […]
24 Marketing Predictions for 2015 from 8 Top Thought Leaders
0 Comments/in B2B Marketing Predictions, B2B Marketing Trends /Welcome to BackboneMedia.com‘s first blog post in our B2B Marketing Predictions Weekly Series. The 24 predictions below cover the categories of Social, Mobile, Data, Sales and Ads. Click on a thought leader to hear their predictions. Joe Pulizzi’s 3 predictions: B2B companies will buy niche media companies in 2015 Publishers and editors will be recruited […]