From a usability perspective, having a mobile-friendly website is a no-brainer. Users are increasingly visiting your website from a variety of different smartphones, tablets, and other devices—and it only makes sense to accommodate to this ever-growing group of visitors. Erik Qualman—digital leadership speaker, entrepreneur, and author—recently predicted that 2015 is the year that companies will […]
Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part 2 of 3)
in B2B Marketing Trends, Content, Inbound Marketing /Recent data indicates many marketers are dissatisfied with content marketing. In a previous post, I presented data that suggests why content marketing is in a hype cycle and the factors that drive effectiveness. In this post, I will provide seven reasons why your content marketing may be ineffective.
Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part 1 of 3)
in B2B Marketing Trends, Content, Inbound Marketing /Recent data indicates many marketers are dissatisfied with content marketing. But if content is one of the most powerful ways to attract, engage and influence customers, why are so many marketers failing to see results? This content marketing blog series will try to answer this question. It’s geared toward helping dissatisfied marketers get more out of […]
Unify Your Marketing Messages with Synchronized Marketing
in Messaging /Take a quick look at the marketing program of any major brand today, and you’ll see that they’re using multiple marketing channels to engage with their audience, including: Their website Facebook fan page Twitter feed Pinterest board Instagram account PPC ads inside Facebook and on Google search pages Ads on other online publications That’s a […]
3 Ways to Simplify Your Marketing
in B2B Marketing Trends /Back in the day, marketing was pretty simple. You created a mass marketing campaign that captured your target audiences’ attention, told them about your product or service, and enticed them with a call to action. Of course it was never that simple, but compared to today’s marketing responsibilities, that model of marketing was like smacking […]
Why You MUST Have a Mobile-Friendly Website (now according to Google)
in B2B Marketing Trends, SEO, Website Design & Development /From a usability perspective, having a mobile-friendly website is a no-brainer. Users are increasingly visiting your website from a variety of different smartphones, tablets, and other devices—and it only makes sense to accommodate to this ever-growing group of visitors. Erik Qualman—digital leadership speaker, entrepreneur, and author—recently predicted that 2015 is the year that companies will […]