You’ve done a great job in your business so far. You have a fantastic product or service, you’ve used word-of-mouth to generate sales, and you’ve grown your business to a respectable level – all without the help of a marketing machine. Yet, suddenly, you’ve found your sales at a standstill. You’re still bringing in revenue, […]
Have you ever launched an inbound marketing plan that you thought was perfect but then it backfired? Maybe you generated a ton of leads with quality content, but when you passed them to sales no one converted. Maybe your marketing was successful, but you didn’t have the right metrics in place to demonstrate your success […]
There is a problem in B2B marketing today. Marketers are wasting their precious budgets buying marketing automation systems that they don’t use. A recent study by Ascend2 and Research Partners shows that over 1/3 of the companies that buy marketing automation platforms (MAPs) are not really utilizing them. The problem is not with the tools […]
For nearly a year I have been speaking with top marketing thought leaders, listening to Backbone Media’s B2B clients and analyzing best practices for developing an effective content production engine. Now comes the time to share what I have learned. According to CMI and MarketingProfs, 66% of B2B marketers are dissatisfied with their content marketing results. […]
Recent data indicates many marketers are dissatisfied with content marketing. In a previous post, I presented data that suggests why content marketing is in a hype cycle and the factors that drive effectiveness. In this post, I will provide seven reasons why your content marketing may be ineffective.
