“If the customer didn’t say it, it’s just an opinion.” – Adele Revella, author of Buyer Personas The Coronavirus pandemic has changed business – maybe forever. This is a crucial time to gather vital insights from current and potential customers that will help you reassess your marketing strategy. Have your client’s’ needs changed? If so, […]
How to Use Buyer Insight to Create a New Marketing Message
in Messaging /If you followed our advice on gathering buyer insight, then you should be well on your way to discovering the most powerful marketing campaign possible for your clients and prospects. The next step? Sorting through the data to find any existing overlap between the answers supplied by your interviewees. Let’s break down how to properly […]
How to Connect with Clients and Prospects for Powerful Marketing Insights
in Customer Personas, Messaging /“If the customer didn’t say it, it’s just an opinion.” – Adele Revella, author of Buyer Personas The Coronavirus pandemic has changed business – maybe forever. This is a crucial time to gather vital insights from current and potential customers that will help you reassess your marketing strategy. Have your client’s’ needs changed? If so, […]
7 CREATIVE STRATEGIES TO GET SALES BACK ON TRACK
in Customer Personas /1. LISTEN Talk to real customers and prospects to understand what they are struggling with right now. Get on their radar as a partner who cares what they think. When you speak with them, ask them about how their needs and attitudes have changed in the last three months (both in general and as they […]
6 Mistakes That Will Make or Break your Inbound Marketing Plan and How to Fix
in Inbound Marketing, Video Marketing /Have you ever launched an inbound marketing plan that you thought was perfect but then it backfired? Maybe you generated a ton of leads with quality content, but when you passed them to sales no one converted. Maybe your marketing was successful, but you didn’t have the right metrics in place to demonstrate your success […]
B2B Marketing VPs Need to Produce Remarkable Content Consistently
in Closed-Loop Inbound Marketing /Content is King because it’s your golden ticket to engaging with customers. The most effective content not only attracts visitors, but it helps you convert and nurture those folks through the sales funnel. Most B2B marketers understand the importance of creating engaging content but many struggle to succeed at producing it. Why? There are three […]