Recently, LinkedIn passed the 300 million member mark — and users are sharing content with each other at an increasing rate. Marketers, specifically B2B marketers, are learning it’s becoming THE place to distribute their content. Blog posts, videos, case studies, reports — whatever it is, members are sharing it on LinkedIn. The LinkedIn Marketing Solutions team […]
Never Run Out of B2B Blog Topics Again
0 Comments/in Blogging /If there’s one part of the content marketing process many people struggle with, it’s generating B2B blog topics. Because even if you have the energy to update your blog 2-3 times per week, thinking up clever, unique, and interesting topics and titles can feel like a full time job! In fact, Jon Morrow of Copyblogger […]
The Importance of LinkedIn Sponsored Updates in B2B Marketing
0 Comments/in Social Media /Recently, LinkedIn passed the 300 million member mark — and users are sharing content with each other at an increasing rate. Marketers, specifically B2B marketers, are learning it’s becoming THE place to distribute their content. Blog posts, videos, case studies, reports — whatever it is, members are sharing it on LinkedIn. The LinkedIn Marketing Solutions team […]
4 Internet Marketing Mistakes Holding Your Company Back
0 Comments/in B2B Marketing Trends /When you promote your business online, your website is where all your marketing efforts start – and no one said it would be easy. Your site needs to be updated but not too trendy, educational but not boring, and aesthetically pleasing but not too artsy. It’s a hard line to walk, which is why we see clients […]
Marketers: You Build Terrible Websites
0 Comments/in User Experience /First off, I really didn’t mean that title to sound so aggressive. I know you’re not actively trying to destroy the Web one site at a time. And the fact that you (the great society of marketers) build awful websites really isn’t your fault. You’re a key component of your company’s voice. You don’t just […]
How Content Marketing Builds Thought Leadership
0 Comments/in Content /Have you ever asked someone for advice? Whether the advice you needed was personal, financial, or business-related, you probably went to someone you trusted – someone you listened to before and set a good example on the topic. This is called thought leadership and can be achieved through strategic content marketing. Thought leadership can take your marketing and […]