Do you feel like social media changes far too often for you? Whether it’s Facebook and the battle of the marketers or LinkedIn’s content sharing update, you might be sick to death of this industry’s fluctuations. Unfortunately, today’s post is no different. While the most popular social media networks have stayed relatively consistent, the way […]
3 Steps to a Customer-Friendly Inbound Marketing Program
0 Comments/in Inbound Marketing /Inbound marketing is built around engaging with (and providing useful information to) your target audience. Unlike traditional interruptive marketing, inbound marketing focuses on building customer engagement, as opposed to marketing at your potential buyers. But that’s where a problem often creeps into most B2B marketing programs; they aren’t built with the customer in mind. They’re often created […]
The Rebirth of Klout and Social Media Influence
0 Comments/in Social Media /Do you feel like social media changes far too often for you? Whether it’s Facebook and the battle of the marketers or LinkedIn’s content sharing update, you might be sick to death of this industry’s fluctuations. Unfortunately, today’s post is no different. While the most popular social media networks have stayed relatively consistent, the way […]
3 Cornerstone SEO Tips from Google
0 Comments/in SEO /Does it seem like just when you start to understand search engine optimization (SEO), something changes? Either Google shoots out a new update, or a competitor posts about a new strategy and it leaves you running for a specialist to understand how this impacts your own strategy. Fortunately, SEO doesn’t have to be that complicated. […]
Your Website Is Not an Art Project: 3 Web Design Best Practices
0 Comments/in Website Design & Development /Users form opinions about your website in two-tenths of a second. When your website drives your business, you have to make sure that the first impression is really meaningful. In that brief time, your prospective client is taking in your overall web design and navigation and deciding whether or not they want to engage with your business. […]