In today’s market, even B2B brands are realizing that blogs play an important role in lead generation and customer acquisition. A quick peek at the Social Media Marketing Industry Report from Social Media Examiner supports this notion; 68% of marketers plan on increasing B2B blogging efforts this year. What about the 32% that still don’t […]
Backbone Media recently attended the Social Media Today webinar focused on social media marketing predictions for 2014. The guest list included Sandra Lopez from Intel, R “Ray” Wang (@rwang0) from Constellation Research, Ekaterina Walter (@ekaterina) from BRANDERATI. The host was Paul Dunay (@pauldunay) from Maxymiser. The following blog article focuses on five major themes from […]
Your Sales Team: Connected Social media promotion has become one of the most widely used and effective forms of B2B Internet marketing — but chances are your employees outside of the marketing department are not using these platforms correctly. Sales people, especially, are drawn to LinkedIn, a social networking site that focuses on professional environment. […]
