The Top 5 Benefits of B2B Blogging

In today’s market, even B2B brands are realizing that blogs play an important role in lead generation and customer acquisition. A quick peek at the Social Media Marketing Industry Report from Social Media Examiner supports this notion; 68% of marketers plan on increasing B2B blogging efforts this year. What about the 32% that still don’t […]

Predictions for Social Media Marketing in 2014

Backbone Media recently attended the Social Media Today webinar focused on social media marketing predictions for 2014. The guest list included Sandra Lopez from Intel, R “Ray” Wang (@rwang0) from Constellation Research, Ekaterina Walter (@ekaterina) from BRANDERATI. The host was Paul Dunay (@pauldunay) from Maxymiser. The following blog article focuses on five major themes from […]

How to Use LinkedIn for B2B Salespeople

Your Sales Team: Connected Social media promotion has become one of the most widely used and effective forms of B2B Internet marketing — but chances are your employees outside of the marketing department are not using these platforms correctly. Sales people, especially, are drawn to LinkedIn, a social networking site that focuses on professional environment. […]