Should Your B2B Social Media Strategy Include Publishing on LinkedIn?

LinkedIn is already an important marketing partner for B2B social media programs. Earlier this year, LinkedIn opened up their Pulse news pages to the public and now everyone can publish their own content there alongside other influencers like Arianna Huffington, Bill Gates, and Tony Robbins. It’s the perfect platform to start publishing your own B2B […]

The Importance of LinkedIn Sponsored Updates in B2B Marketing

Recently, LinkedIn passed the 300 million member mark — and users are sharing content with each other at an increasing rate. Marketers, specifically B2B marketers, are learning it’s becoming THE place to distribute their content. Blog posts, videos, case studies, reports — whatever it is, members are sharing it on LinkedIn. The LinkedIn Marketing Solutions team […]

Predictions for Social Media Marketing in 2014

Backbone Media recently attended the Social Media Today webinar focused on social media marketing predictions for 2014. The guest list included Sandra Lopez from Intel, R “Ray” Wang (@rwang0) from Constellation Research, Ekaterina Walter (@ekaterina) from BRANDERATI. The host was Paul Dunay (@pauldunay) from Maxymiser. The following blog article focuses on five major themes from […]

The 12 Days of LinkedIn Marketing

The holidays are upon us and the year is winding down. So, as a gift to you and to give you something to do in the office between celebrations, we’ve crafted a 12-day guide for prepping your LinkedIn marketing for next year. The social web’s number one professional site is a treasure trove of information […]

How to Use LinkedIn for B2B Salespeople

Your Sales Team: Connected Social media promotion has become one of the most widely used and effective forms of B2B Internet marketing — but chances are your employees outside of the marketing department are not using these platforms correctly. Sales people, especially, are drawn to LinkedIn, a social networking site that focuses on professional environment. […]