If you care about the success of your organization, YOU should care about Content Marketing. But what is it? and how is it any different from traditional marketing or advertising methods? Content marketing uses online content for promotional purposes leading to a profitable customer action — this could be clicking a link, filling out a […]
Top 3 Social Media Sites for B2B Marketers
0 Comments/in Social Media /Tangled in the social web? In a recent post, I gave a few pointers on how to succeed with Social Media marketing for both B2B and B2C content marketers; but the usage can be a little vague for marketers operating in a B2B environment. Although 86% of business-to-business firms utilize social media, only 32% use […]
How to Succeed with Social Media Marketing
0 Comments/in Social Media /Market Where Your Customers Are Know Your Audience Any type of marketing fails if the marketer doesn’t develop a firm grasp on their intended audience and potential customers. Regardless of differences in industry or the target customers, ALL marketing needs to resonate with readers or viewers of the content in order to run a successful […]
Stop Writing Boring Content!!
0 Comments/in Blogging, Content, Copywriting /Is your content boring? One of the biggest difficulties of content marketing is writing compelling copy that people actually want to read — after all, we’ve all heard the rumors that the Internet is responsible for our declining attention spans — and it’s getting harder and harder to reach people. . .. … …. … […]
Top 5 Goals of Content Marketing
0 Comments/in Content /Why bother with content marketing? Content marketing is a huge buzz-term in Internet marketing — it uses the creation of relevant content to promote a brand and lead to favorable customer actions. While the end result is ALWAYS to generate higher sales for the company, there are other goals content marketing strives to achieve, and […]
Who Cares about Content Marketing?
0 Comments/in Content /If you care about the success of your organization, YOU should care about Content Marketing. But what is it? and how is it any different from traditional marketing or advertising methods? Content marketing uses online content for promotional purposes leading to a profitable customer action — this could be clicking a link, filling out a […]