LinkedIn is already an important marketing partner for B2B social media programs. Earlier this year, LinkedIn opened up their Pulse news pages to the public and now everyone can publish their own content there alongside other influencers like Arianna Huffington, Bill Gates, and Tony Robbins. It’s the perfect platform to start publishing your own B2B […]
5 Reasons to Have a Responsive Website
0 Comments/in Website Design & Development /At the beginning of the year, the US passed a mobile milestone: almost half of American adults own a tablet (40% to be precise.) That’s almost 200 million people. Many of those tablets are being purchased by enterprise companies, and being provided to their employees for work. With all of the different options of tablets […]
Customer Personas: What is Your Audience Looking For?
0 Comments/in Content /In B2B marketing, there’s a lot of talk about customer personas. “It’s a logical place to start, as it’s next to impossible to develop a content strategy without a keen understanding of the people involved in buying complex B2B offerings.” – Ardath Albee wrote on her Marketing Interactions blog. But don’t be fooled by the […]
Should Your B2B Social Media Strategy Include Publishing on LinkedIn?
0 Comments/in Social Media /LinkedIn is already an important marketing partner for B2B social media programs. Earlier this year, LinkedIn opened up their Pulse news pages to the public and now everyone can publish their own content there alongside other influencers like Arianna Huffington, Bill Gates, and Tony Robbins. It’s the perfect platform to start publishing your own B2B […]
Why “Me, Too!” Corporate Branding Won’t Win You Customers
0 Comments/in Branding /When you first start to define your corporate branding guidelines and strategy, it can be very tempting to check out the competition and model (or even mimic) what they’ve got going on — especially when you see your competitors are successful. It’s easy to start to think that they must be on to something and that […]
How to Merge your Google+ Local and Business Page (Sort of)
0 Comments/in Social Media /Back in 2012, Google announced that they would be replacing Google Places with Google+ Local. All of the Google Places listings were then converted to G+ pages. This caused many duplicate business pages, as these new pages were separate from any existing Google+ business accounts. Google+ Local pages generally do better in search, making the […]