Act-On - Marketing Automation System

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation – without the complexity big enterprise systems impose.

Using the Act-On platform, marketers can easily:

  • Manage and optimize all the stages of the customer experience
  • Follow the money by attributing marketing spend to revenue
  • Track each prospect’s activity from initial engagement and conversions to closed sales and repeat sales, and beyond
  • Report on campaigns, from high levels to detailed drilldowns
  • Stay compliant with local anti-spam laws (e.g. tools for Canadian businesses to stay compliant with CASL)

With Act-On, marketing efforts can be seen, known, measured, and optimized based on hard data, not gut feelings. 

HubSpot - Marketing Automation System

HubSpot inbound marketing software helps your business get found online by the right prospects and convert more of them into leads and paying customers.

HubSpot customers range from small, entrepreneurial companies to organizations of several hundred employees with dedicated marketing teams.

The software is offered in three versions that meet the needs of different organizations.

As a Hubspot Certified Partner, Backbone offers HubSpot Services and Success Packages. We can help you implement, integrate, and utilize Hubspot software with your website, contact forms and Salesforce CRM. All HubSpot Success packages require the establishment of a Hubspot Account

Rackspace - Hosting

Rackspace is a recognized leader in the IT hosting market that delivers enterprise-level managed services to businesses of all sizes and kinds around the world. Rackspace serves as an extension of customers’ IT departments, enabling them to focus on their core business.

Constant Contact - Email Marketing

Email Marketing and Online Surveys from Constant Contact make it easy and affordable for you to connect with your customers or members.