Should Your B2B Social Media Strategy Include Publishing on LinkedIn?

LinkedIn is already an important marketing partner for B2B social media programs. Earlier this year, LinkedIn opened up their Pulse news pages to the public and now everyone can publish their own content there alongside other influencers like Arianna Huffington, Bill Gates, and Tony Robbins. It’s the perfect platform to start publishing your own B2B […]

How to use Curation in Content Marketing

In the fight for thought leadership and organic SEO rankings, B2B businesses across the country are implementing exciting, engaging, and sometimes off-color content campaigns. But there’s just one problem: to run a successful, engaging content marketing campaign, you need content. And a lot of it. Unfortunately, it isn’t always easy (or time-effective) to create original content […]

Predictions for Social Media Marketing in 2014

Backbone Media recently attended the Social Media Today webinar focused on social media marketing predictions for 2014. The guest list included Sandra Lopez from Intel, R “Ray” Wang (@rwang0) from Constellation Research, Ekaterina Walter (@ekaterina) from BRANDERATI. The host was Paul Dunay (@pauldunay) from Maxymiser. The following blog article focuses on five major themes from […]

How to Get Started With Social Media Marketing

Marketing in a Social World In order for your content marketing plan to actually work, you must also be successful with social media promotion. Social media provides marketers the platform to disperse their content into appropriate channels, increasing the visibility of your brand to a wider, targeted audience. The bottom line is: social media isn’t […]

Top 3 Social Media Sites for B2B Marketers

Tangled in the social web? In a recent post, I gave a few pointers on how to succeed with Social Media marketing for both B2B and B2C content marketers; but the usage can be a little vague for marketers operating in a B2B environment. Although 86% of business-to-business firms utilize social media, only 32% use […]