6 Ways to Be the Best Guide on the B2B Buyer Journey

In the past three years, the B2B buyer’s journey has gotten longer – in fact, buyers are getting further into the process before even speaking to a sales person – as much as 90% of the way through the process. Usually, that’s because they’re simply looking for information about their own problems and obstacles, rather […]

Top 5 Goals of Content Marketing

Why bother with content marketing? Content marketing is a huge buzz-term in Internet marketing — it uses the creation of relevant content to promote a brand and lead to favorable customer actions. While the end result is ALWAYS to generate higher sales for the company, there are other goals content marketing strives to achieve, and […]