Content Marketing’s New Frontier Has Arrived – Podcasting

2016 is the continuation of the golden age of content marketing that emphasizes science, substance, story, speed, and simplicity. To remain competitive in such an environment, marketing departments need to better leverage their thought leader’s most accessible skill, talking. They also need to include podcasting as a viable content distribution channel. In fact, with 66% of […]

A Conversation with Ardath Albee: The Power of Personas

In this blog post interview, I speak with Ardath Albee, the CEO and B2B Marketing Strategist for Marketing Interactions. She has nearly 30 years of business management and marketing operations experience that she uses to create persona-driven content strategies, and she’s also a die-hard writer and storyteller. We will revisit her 2015 B2B marketing trends and predictions and […]

3 Questions That Provide Insight Into B2B Customer Personas

Would you walk into a sales meeting without knowing who was on the other side of the door? We’re guessing not. But year after year, that’s how many marketers do business: with outdated, superficial customer personas of the customers they’re trying to convert. Customer personas help you speak to your customer more strategically and get […]

The Real Value of a B2B Marketing Agency

Okay, business-owners, it’s time for a marketing pop quiz: SEO or PPC? Or maybe both? Content marketing or paid PR? Or are they the same thing? And even more confusing: which options make sense for your business? When it comes to marketing your business, you can choose from any number of technologies to help you […]

Have You Solved the Mystery of B2B Blogging?

“More than a decade after its creation, blogging remains a black box for many companies, especially B2B marketers,” said Mark Schaefer, author of Eloqua’s latest Grande Guide, The Grande Guide to B2B Blogging. While getting on board the blogging train is the first step — creating good, engaging blog content is just as (if not […]