3 Ways your B2B Blog can Capture Your Reader’s Attention

“Last year alone, Basecamp helped over 285,000 companies finish more than 2,000,000 projects.” – Opening on Basecamp’s homepage “Trying out this whole inbound marketing thing? I bet you have some questions.” – Opening to a post on Hubspot’s blog There’s a famous adage: “With great power comes a high electricity bill.” – Opening to a […]

How Content Marketing Builds Thought Leadership

Have you ever asked someone for advice? Whether the advice you needed was personal, financial, or business-related, you probably went to someone you trusted – someone you listened to before and set a good example on the topic. This is called thought leadership and can be achieved through strategic content marketing. Thought leadership can take your marketing and […]