B2B Marketing Hiring, Measuring and Messaging In a recent Backbone Media webcast, “Top B2B Marketing Trends of 2013,” author, speaker and Hubspot advisor David Meerman Scott highlights three major challenges affecting marketers this year: finding analytics talent, lead-based measurement and “gobbledygook” messaging. Let’s look a little deeper.
Manager of Social Enterprise Programs at IBM Predicts 2013 Trends Backbone Media recently hosted a webinar entitled “Top B2B Marketing Trends 2013,” which included a panel of B2B marketing experts that was moderated by veteran journalist Ellis Booker. In her remarks outlining her vision for the coming year, Susan Emerick, Manager of Social Enterprise Programs […]
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