Backbone Media B2B Marketing Blog
B2B Marketing VPs Need a Better Reporting Structure That Closes the Loop Between Marketing and Revenue
According to AdAge, more than half of CMOs feel that a large portion of their marketing budgets are wasted and not delivering the results their business expects. Whether it’s fair or not, you are being held accountable for growth, not just the performance of certain marketing channels like your website. This is why your overall […]