User Experience Strategy (UX)

An enticing visual design makes a grand first impression, tempting your audience with beautiful imagery, and crisp, clean, strikingly clickable buttons. An effective search engine strategy will ensure that your site attracts all the high-quality visitors you could ever want…

…and none of it matters if users can’t do the “Thing” they wanted to do on your site.

User Experience (UX) strategy involves developing sites that solve users’ problems as easily as possible. This means designing navigation, interactions, layouts, and content in a way that is intuitive, consistent, and predictable.

User experience isn’t just about users

UX is all about decreasing “friction” — parts of an experience that slow us down or make us think. The easier we make a website to use, the more people will want to use it, and the more people will see and buy the things we want them to.

But a solid UX strategy starts working before users even get to the site. Modern search engine algorithms are taking more and more aspects of UX into consideration when delivering results to searchers. If your site is hard to navigate or loads slowly, the search engines will know, and — all other things equal — your competitors site will beat yours in the rankings.

How we approach UX

Backbone web projects are built from the ground up with UX in mind. We’ll:

  • Dig into who your audience is, and what their goals are
  • Leverage your knowledge of your offerings and audience to develop an intuitive site map
  • Strategically plan page layouts, navigation, and interactivity to keep users happy and moving toward their (and your) goals

The first step to generating better leads from your website is keeping users engaged and happy.

Let’s talk today to discuss how Backbone can make that happen.