Stephen Turcotte

President and Founder

Stephen Turcotte founded Backbone Media, Inc. in 1996. As one of the first Internet firms to specialize in search engine positioning, Backbone has grown to be a 13 person firm producing online marketing and website development results for large and small companies. With over eleven years of experience in the Internet marketing industry, Stephen continues to pioneer techniques that combine web development technology with online marketing strategies to drive qualified traffic and sales.

Prior to Backbone Media, Stephen Co Founded Music Interactive, a relational database based online music community and website development firm for the music manufacturing and publishing industry. Music Interactive was founded in 1994 and sold to Hal Leonard Publishing in 1996.

Stephen has been featured or quoted in the Boston Globe, Boston Herald, BtoB Online, Boston Business Journal and many other business publication's articles about web marketing. Stephen is a frequent presenter to local audiences on the topic of search engine marketing. The websites he has developed and marketed have been covered by major national media organizations including The New York Times, The Wall Street Journal, Forbes, Fortune, Time, CFO, and the BBC.

Stephen is a founding member of the Search Engine Marketing Professionals Organization (SEMPO) and Chair of the SEMPO B-to-B Subcommittee. Stephen is also a leading member of the Massachusetts Innovation and Technology Exchange (MITX) CEO Roundtable Content Committee.

Stephen Turcotte's Public Speaking Resume
President, Backbone Media, Inc. 1996 - Present

September 27, 2007
Event: Social Media and the Corporate Communications Revolution
Organizer: Ragan Communications
Location: Chicago IL
Session: SEO What is it and Why You Should Care
Role: Afternoon General Session

July 23, 2007
Event: 8th Annual Sales & Marketing 2007, East:
A Frost & Sullivan Executive MindXchange
Organizer: Frost and Sullivan
Location: Alexandria, VA
Session: Advanced Search Tactics - Playing the Right Card at the Right Time.
Role: Speaker & Panelist

May 2, 2007
Event: Semne.org Blogging and Search Rankings
Organizer: Search Engine Marketing New England
Location: Tumble Brook Country Club - Bloomfield, CT
Session: Blogging and Search Rankings
Role: Featured Keynote Speaker

March 9 2007
Event: The New Communications Forum Conference and Expo 07
Organizer: Regan Communications and Society for New Communications Research
Location: Venetian Resort Hotel Casino, Las Vegas, NV
Session: How Your Blog can Achieve Top Search Engine Rankings
Role: Featured Presenter

November 13, 2006
Event: Professor Zhen Zhu, Babson Graduate Class, New Product Development,
Location: Babson College, Wellesley MA
Session: How Blogging can Play a Role in Developing and Marketing New Products
Role: Featured Keynote Speaker

May 11, 2006
Event: New York Capital Region Chapter of the American Marketing Association's Annual Luncheon
Location: Wolfert's Roost Country Club, Albany, NY
Session: Tag it. Blog it. Podcast it. And reap the rewards
Role: Featured Keynote Speaker

September 29 - 30 2005
Event: The 2005 Corporate Communication and Technology Conference
Organizer: The Conference Board,
Location: Marriott East Side Hotel, NY, NY
Session: Co presenter with, Shel Holtz of Holtz Communications, and Aaron Heinrich of Ketchum

June 2005
Event: Sales and Marketing Conference 2005
Organizer: Frost and Sullivan
Location: Boston Marriott, Boston MA
Session: Ask the Experts! Panel, Questions, and Answers - Online Promotion and PR Strategies
Role: Moderator
Panelists: Susan Odell, Vice President, International, TechTarget, Inc., Dean Harris, Chief Marketing Officer, Vonage, Victor Cho, Vice President of Web Marketing and Web Commerce, Intuit, Emily Schubert, Director of Merchandising and Marketing Operations, Travelocity, Mike Farber, Vice President, Schwartz Communications

February 7, 2005
Event: MITX CEO Roundtable
Organizer: MITX
Location: 55 State Street Boston MA
Session: Integrating Search Engine Optimization into your Marketing Plan
Role: Featured Keynote Speaker