Search Engine Marketing and Optimization Services Overview

Search Engine Marketing is an art and a science. Backbone Media has specialized in SEM since 1996, and we have learned that every situation requires a fresh look and a customized solution. While each case presents its own set of unique challenges, there is a basic set of services that we recommend to all of our customers. Here is a brief outline of these services and our pricing model.

Overview

Needs assessment to identify your company's primary marketing objectives and to estimate/calculate how SEM can help support those objectives.

SEO Marketing Strategy Workshop to develop our initial list of target keywords for Organic optimization and PPC advertising.

Keyword Research to make sure that you are targeting the correct and most valuable keywords. We learn your customer’s language and identify keyword sweet spots.

Organic SEO to implement a content strategy that systematically adds new and relevant content into the core of your website. This is the key to long term success in search engine rankings.

Paid Search to position your website in the sponsored section of the search engine results pages. We advocate right-sized and managed Pay for Performance programs with Google, Yahoo, and other search vehicles.

Technical assessment lets us identify and fix any technical problems that would inhibit good search engine rankings.

Submission and Indexing with all important directories and search engines.

Linking strategies to develop reciprocal links with high-quality complementary websites.

Analysis of Vital Statistics helps us stay on top of your latest keyword rankings, PPC spend and website usage. Custom reports are also provided.

PR Optimization promotes greater visibility and coverage for your press releases. It can also contribute to the organic content strategy.

Ongoing consulting service to constantly monitor and improve your SEM results.

Pricing

Every business is different, and therefore some situations may require more person power than others. Factors that affect project cost are whether the product is in a competitive space, local or global marketplace, niche, retail or B2B.

Capabilities

Our team of talented search engine marketing professionals is poised to take on your search engine marketing challenge today. Our in-house team has expert knowledge of both organic and paid search marketing, design, development, blogging as well as traditional marketing and advertising practices.

Search Engine Marketing Plan

Read more about our Search Engine Marketing Strategy development or contact us today for a FREE evaluation of your search engine marketing strategy.