Although we don’t know the exact algorithm for determining Page Rank, we know enough to come up with the basic guidelines to improve any site’s Page Rank using a reciprocal linking campaign. These guidelines will also make your site more relevant in the other search engines as well.
When developing a linking strategy for your website:
- Don’t rely on links from sites that you own, host, or that are in geographical proximity to your location.
- While visible Page Rank (the green bar) is a fairly good estimation of the page’s standing with Google, it is not entirely accurate and decisions whether or not to get a link from that page should not be based solely on that factor. Since Google doesn’t update the green bar very often – every few months or so – a highly relevant page with a good position and backlinks may still show up as having 0 Page Rank.
- Although links to sites with irrelevant content will not hurt your Page Rank, they won’t add to your relevance on the important keywords. You should mostly be interested in pursuing links on sites with highly related quality content.
- Try to place your links on pages directly relating to your site’s content, as the overall relevancy of the originating link page will help you get a top Google position.
- Get links to your website on pages that don’t have many other links on them.
- Try to support the link to your website by either relevant anchor text, or relevant text somewhere close to the link.
- Steer clear of the free-for-all and other shady linking programs, as they can get you banned from Google altogether.
- Sounds like it’s too much? Have somebody else run the linking campaign for you! But make sure this search engine marketing company knows what it is doing.
Oh, and the last thing: Happy linking!