Search Engine Marketing Online Resources
Search Engine Marketing Organizations &
Associations
SEMPO
Search Engine Marketing Professional Organization
SEMPO exists to fill the gaps in awareness and understanding of SEM, including
educating marketing managers worldwide about what SEM is and how properly
implemented SEM programs can provide some of the highest returns on investment
possible in the marketing world today.
SEARCH
ENGINE WATCH
Search Engine Watch provides tips and information about searching the
web, analysis of the search engine industry and help to site owners trying
to improve their ability to be found in search engines. The site was created
by an Internet consultant and journalist Danny Sullivan.
MARKETING
SHERPA
Marketing, advertising and PR advice - free articles are available during
the first 10 days after publish date. A partial free archive of the best
marketing articles is also available.
Search Engine and Webmaster Forums
WEBMASTER
WORLD
A forum with a variety of topics from design and development to marketing
and search engines.
SEARCH
ENGINE WATCH FORUM
A forum mostly dedicated to search engines and search engine marketing
- topics split up by search engine.
WEB PRO
WORLD
A variety of forum topics. This site is related to Web Pro News, which
sends out a daily email about topics most hotly debated on the Web Pro
World forum.
Trade Shows and Conferences - Search
Engines
SEARCH
ENGINE STRATEGIES
Search Engine Strategies is a series of conferences that is primarily
sponsored by the major search engines and is intended for search engine
marketing industry representatives. The attendees of these conferences
have an opportunity to learn about current search engine trends, as well
as pick up search engine marketing and optimization ends and outs. This
conference is a must for any search engine marketer that wants to stay
afloat of the current issues in the search engine industry. Search Engine
Strategies also provides an opportunity to ask questions and voice concerns
over the new search engine marketing trends and practices.
PUBCONFERENCE
Annual conference organized by a WebmasterWorld, a discussion forum for
webmasters, search engine marketers, and search engine developers. This
conference aims to be more informal than the other search engine conferences,
and to provide an opportunity for representatives of the search engine
and search engine marketing industries as well as webmasters to discuss
search engine industry trends and practices.
Trade Shows and Conferences - Research
SIGIR
SIGIR (Special Interest Group on Information Retrieval), a part of ACM
- The First Society in Computing, is a major international forum for presentation
of new research results and the demonstration of new systems and techniques
in the broad field of information retrieval. SIGIR organizes conferences
in the US, Europe, and Asia, and addresses issues ranging from theory
to user demands in the application of computers to the acquisition, organization,
storage, retrieval, and distribution of information. You can visit the
events calendar online.
TREC
Stands for Text REtrieval Conference, TREC is organized once a year "to
encourage research in information retrieval from large text collections"
by the National Institute of Standards and Technology. Although attendance
to this conference is restricted to participants of TREC research, the
publications are available
for view online.
Other Marketing
Resources
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