How I Got My Website A Top Position In Google
Cut to the chase:
- Introduction
- Sponsored Listings
Vs. Natural Listings
- Search Engine Marketing
Step 1. Be Relevant
- Choosing Keyword and
Estimating ROI
- Search Engine Marketing
Step 2. Provide Useful
Content
- Search Engine Marketing
Step 3. Be Indexable
- Conclusion
Most of the business
leaders that I speak with can't get over the notion that getting a top
position in Google with search engine marketing, search engine optimization,
SEO (what ever you want to call it) is all about arcane website design
technical tricks and technical wizardry. It is true, the search engine
marketing game does involve technical website design optimization, but
the challenge of search engine positioning is writing relevant and useful
content.
The real secret to achieving top search engine position
is in establishing a critical mass of relevant, indexable content. In
other words, your website should contain more useful information pertaining
to the desired search term than any other domain on the web. And, the
information contained within your website must be technically accessible
- not buried in graphics or complex scripts.
I've had hundreds of business owners and marketing managers
ask me why another website appears on the first page of listings while
theirs does not. My response is always "because their website is
more relevant". That may sound terse, but it is true from Google's
perspective. Given that Google is the most popular search engine, that's
what counts in this game. Always remember that it's not a search engine's
job to advertise your business. A search engine's job is to help people
find what they're looking for. Simply making your website more relevant
than your competitors' is an effective way to help your website achieve
a top position in the major search engines.
 The
goal of this article is to communicate the importance of establishing
relevant content within your website design as a long term marketing and
positioning strategy. You will be given ideas on how to pick the best
and most relevant terms to target and strategies for creating your own
strategy for getting your site a top position. If you want to set your
company up for long-term success on the internet, then it's crucial that
you plant the seeds now in the form of creative thinking on strategies
that will provide your customers with useful information that is relevant
to your particular business' solution. Sure, the technical stuff is important,
and we're not saying you should ignore that, but at the end of the day,
it's the content that is going to help establish trust and encourage the
customer to use your contact form or buy something.
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