Kingfish Media launches private media marketing solutions focused on
lead generation, relationship marketing, and customer retention
Company's innovative approach to traditional custom
publishing promotes
greater levels of involvement with brands among both clients and prospects
BOSTON / SALEM, MA - April 16, 2002 - King Fish Media, LLC (www.kingfish-media.com)
today launched a wide selection of private media marketing solutions focused
on lead generation, relationship marketing, and customer retention. Private
Media is a new evolution of traditional custom publishing, designed to
attract an audience through fresh, original, and targeted content.
Cameron K. Brown, President and founder of King Fish Media, said, "Modern
marketers are asking themselves several questions: Which marketing solutions
strengthen customer relationships? Which media increase customer loyalty?
How can I increase and insure my return on investment?"
Private Media
According to King Fish Media, the answer is Private Media. Added Brown,
"Traditional custom publishing expands an advertising message into
hundreds of words of copy. Although informative, custom publishing frequently
bases communication around a clear advertising message. Savvy consumers
tune out a message as soon as they feel the spin."
King Fish Media uses a different approach, which they call Private Media.
King Fish Media avoids a hard sell in favor of creating new vehicles that
provide clients with valuable content and information. The focus of any
private media program is to develop a robust understanding of strategy,
target and objectives before exploring any specific marketing solution.
"No private media program is initiated without a thorough understanding
of the target, their needs and their media tendencies," said Brown.
"Since we are a platform-agnostic content provider, our private media
services may produce a website for one client, a corporate magazine for
another, or a series of email newsletters for a third."
Custom Publishing
If King Fish Media's goal is to evolve traditional custom publishing,
the company certainly has a large enough market in which to work. According
to a February 13, 2002, feature in Newsday, custom publishing was a $1.5
billion business in 2001, up from $1 billion only two years prior.
Ken Clark, Account Manager at King Fish Media said, "Marketers are
quickly realizing that, while a broad branding campaign is still important,
they need ways to engage their clients and prospects more completely -
to become a more important part of their lives. They can no longer simply
toss a message into the abyss and hope that it sticks."
Making that connection is what King Fish Media does best. After investing
the time to understand the target and medium, the company meets its real
challenge: Reader affinity. This takes award-winning design, engaging
copy, and flawless production over a myriad of media.
Partner Network
King Fish Media has not shipped in top creatives from New York or web
designers from San Francisco. Their Salem, MA, office houses the members
of their management team, who work with a nation-wide network of writers,
editors, designers, printers, web developers and e-marketers.
Michael J. Blumsack, Director of Production and Operations at King Fish
Media, said, "Our creative, partnership-based business model allows
us to operate efficiently, and to reduce operating costs that are not
passed back to our clients. We carefully select who we work with, and
build every project team around the needs of our client's marketing objectives.
The result is a more fiscally-responsible and successful solution, customized
for each of our clients."
He added, "Our network of partners shares our philosophy, and like
us, is looking for a few inspired clients to dedicate their services to
solving marketing challenges through strategic use of private media. This
includes Big Designs (www.bigdesignsinc.com),
a firm providing total graphic design solutions, FreshElement (www.freshelement.com),
which provides proactive branding and experience design, Quebecor World
(www.quebecor.com),
the world-leader in commercial printing, and Backbone Media (www.backbonemedia.com),
which specializes in search engine optimization, email marketing, and
Web site promotion."
King Fish Media
King Fish Media (www.kingfish-media.com)
specializes in private media marketing solutions that are focused on lead
generation, relationship marketing, and customer retention. Based in Salem,
MA, the company's teams have worked on Vanity Fair, Elle, ESPN The Magazine,
Marlboro, IBM, 7-Up, Dial, Pontiac, IKEA, Tanqueray, Microsoft, Fidelity,
America On Line and Ford Motor Company.
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For additional information, please contact:
Cam Brown
King Fish Media, LLC
978-745-4140
cbrown@kingfish-media.com
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