Corporate Blogging and Internet Marketing Strategy Expert Joins Boston
Search Engine Optimization and Website Development Firm
John Cass, Blogger & President-Elect, Boston AMA joins Backbone
Media, Inc., adds new depth to Backbone’s Internet Marketing Team.
First initiative will be industry survey on the results of corporate blogging,
to be presented at two June 2005 Internet conferences.
Boston, MA May 11, 2005 -- John Cass joined Boston based Backbone
Media, Inc., as their new Director of Internet Marketing Strategies. John’s
expertise in corporate blogging and online PR will help Backbone’s
clients to produce even better results online.
John Cass is known in the Internet marketing and PR industry for his
blog, PR Communications,
a blog all about PR, marketing and the Internet. He is also known for
his 2004 corporate blogging survey where his research revealed how such
companies as Microsoft and Macromedia are using blogs to communicate with
their customers; the survey results were presented at the Global
PR Blog Week on PR and blogging.
Stephen Turcotte, President and CEO of Backbone Media commented on the
new hire, “John’s blogging experience and passion for online
PR Strategies brings new depth to our Internet Marketing team. With this
acquisition of unique talent, we’re providing our clients with an
accelerated path to effective corporate blogging and online pr strategies.”
One of John’s first initiatives with Backbone Media is to launch
a new corporate
blogging survey to understand what results corporate bloggers have
received from their blogs. John will be announcing the results of the
corporate blogging survey at the upcoming online conference Global
PR Blog Week 2.0 on PR and blogging.
John says, “I am really excited about joining Backbone Media. I
think Stephen Turcotte and his team are at the forefront of where corporate
blogging, online PR and SEO is taking savvy companies; not many Internet
marketing agencies know how to combine the new methods that enable companies
to start online conversations with their customers and mass media quickly
and easily, Backbone does. ”
John Cass joins Backbone Media from his role as Marketing Director for
48hourprint.com, a leading online printer based in Boston, where he helped
the company dramatically reduce the company’s Online Cost Per Acquisition
and managed 48hourprint.com’s marketing efforts, including pay per
click, e-mail, corporate blog and print media. A member of the American
Marketing Association, John Cass is the President-Elect of the Boston
Chapter of the AMA ; John will be moderating a panel discussion on
blogging at the AMA’s workshop on blogging in Boston June 24th. To
learn more about Backbone Media’s corporate blogging survey click
here.
John re-located to Boston from Seattle, Washington in 2003. John moved
to California from the United Kingdom in 1992, and has a B.A. from Leicester
Polytechnic in the United Kingdom. John lives in Arlington, MA with his
wife Karin.
Backbone Media, Inc. is an Internet Marketing consultancy based in Waltham,
Massachusetts. Backbone takes an integrated online marketing communications
approach with their clients, first setting a strategy then using such
appropriate Internet Marketing tools such as SEO, PPC, e-mail marketing
and CMS driven websites to get results for their customers. http://www.backbonemedia.com
Contact:
John Cass
Backbone Media, Inc.
1-781-899-4050
http://www.backbonemedia.com
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