Business Bloggers Wanted: New Survey Seeks to Measure Business Blog
Results
Call to corporate bloggers to take blogging survey: Future report
on survey to feature Thought Leadership, Marketing, Search Engine Optimization,
Sales & Public Relations results from company blogs
BOSTON, May 25 /PRNewswire/ -- Backbone Media, Inc., a Boston based Internet
marketing company that specializes in integrated search engine optimization
and website design services, announced a survey on business blogging --
http://www.backbonemedia.com/blogsurvey/.
The survey seeks to understand what results business bloggers have received
from their blogs. Specifically the survey asks respondents what sales,
PR and product development results they have seen from their blogging
initiatives. Backbone Media, Inc. will develop a snapshot of what makes
a successful blog, and then translate the industry snapshot into a working
model for future company blogging initiatives.
John Cass, Backbone Media's Director of Internet Marketing Strategies
commented on the survey, "Company blogs work best when they are managed
by people who are authorities and genuinely passionate about their products.
Last year I conducted a corporate blogging survey, and people at larger
software companies, including Microsoft and Macromedia, told me that the
best return on blogging came from having the people who are responsible
for building their software, blog about their products. Blogs to such
companies are learning tools for product development and customer feedback.
For example, Macromedia's development team had gained a lot of product
ideas from the interactions with customers. It's been a year since the
last survey, I want to understand how things have changed and developed
with the product development and promotional benefits from blogs."
The survey will be completed alongside an online marketing analysis of
business blogs. Backbone Media President Stephen Turcotte remarked on
this aspect of the survey, "We see business blogs as a more human
and individual way for people from companies to communicate and connect
with their particular audience. The interesting story is that there seems
to be a blurring of the lines between personality, customer relationship,
brand identity, editorial journalism, PR, marketing, and sales. This survey
will allow us to better understand the factors that go into a company's
decision to blog and what are the intended (and unintended) consequences
on areas such as thought leadership, editorial press coverage, search
engine rankings, inbound links and ultimately sales."
John Cass will be presenting the results of the corporate blogging survey
at the upcoming online conference Global PR Blog Week 2.0 on PR and blogging.
And John will be moderating a panel discussion on blogging at the AMA's
workshop on blogging in Boston June 24th. Here's the address of Backbone
Media's corporate blogging survey -- http://www.backbonemedia.com/blogsurvey/
Backbone Media, Inc. is an Internet Marketing consultancy based in Waltham,
Massachusetts. Backbone takes an integrated online marketing communications
approach with their clients, first setting a strategy then using such
appropriate Internet Marketing tools such as SEO, PPC, e-mail marketing
and CMS driven websites to get results for their customers.
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