Marketing Data Analyst (Westborough)

BackboneMedia.com is a Westborough-based B2B Digital Agency that offers a fast-paced, entrepreneurial working environment and a strong established team of marketing professionals to work with and learn from. This role is critical in bringing best in class data analytics, reporting dashboards, and action-oriented insights to improve our marketing team’s ability to acquire and retain high value B2B clients.

JOB DESCRIPTION: The Marketing Data Analyst will be responsible for performing data analysis, compiling analytics, preparing visually appealing reports and presenting compelling, data-driven stories to internal and external stakeholders.

Essential Functions

  • Analyze data, develop trend analysis and build models that provide insight and tell a data-driven story.
  • Enhance analytical indicators to ensure data clarity and accuracy
  • Maintain and consolidate data
  • Build, compile and present analytics in systems such as Google Analytics or Tableau
  • Work closely with other cross functional teams
  • Responsible for developing internal and client facing real-time, actionable dashboards
  • Responsible for developing and maintaining data integrity and governance protocols

Required Knowledge, Skills, Abilities

  • Solid understanding of key performance indicators (KPIs)
  • Extensive experience with analytics tools such enterprise reporting tools
  • Good understanding of Google Analytics and Tableau
  • Detail-oriented with strong organizational and time management / prioritization skills
  • Excellent verbal, visual, and written communication skills with the ability to simplify complex data into actionable insights
  • Advanced knowledge of PowerPoint/Keynote and Excel/Numbers
  • Knowledge and Knowhow in using Trello.com and Slack.com

Required Education, Certifications/ Licenses, Related Experience

  • Bachelor's degree in any relevant discipline
  • 1- 2 years of web analytics and best practices
  • Google Analytics and Google Data Studio Certifications or mastery, or a fast-tracked path to acquiring these skills

EMPLOYMENT TYPE: This is a mid to senior full-time position at our office in Westborough, Massachusetts. It is a non-telecommuting position but remote work is an option on occasion.

BENEFITS: We offer a quality healthcare plan and 401(k) benefits with company match to those who qualify.

SALARY: This job is for mid to senior candidates and salary will be based on experience, knowhow, passion, certifications and technology capabilities.

HOW TO APPLY: Please submit your cover letter and resume to paul (at) backbonemedia.com and include your hometown in the subject with the words "Marketing Data Analyst from NATICK" for example to assure proper email filtering.