corporate blogging
Corporate Blogging Strategies
Corporate Blogging and Marketing Blogs are fast becoming a powerful way to draw traffic and convince your audience that you have the strongest ideas and products in your marketplace. Backbone Media, Inc. recognized the growing importance of blogs for search engine optimization, thought leadership and product development. Backbone media created Scout Blogging Services to help your company develop a successful corporate blogging presence on the web.
Blog Marketing Overview
Blogging Content Assessment to identify your company's
primary marketing objectives and to estimate/calculate how business blogging
can help support those objectives we listen and research your business,
competitors and customers. We develop a blogging content strategy by conducting
interviews with your leaders and surveys with both customers and your
customer-facing employees.
Search Engine Optimization Strategy is tied into the
development of a blogging strategy; we use our existing search
engine optimization process to develop the keywords and strategies
that will get your blog highly ranked, or have your blog support an existing
site.
Content Blogging Strategy for a company has to be developed
within the constraints of client copywriting resources and what will work
for each client’s industry. At the end of the process you will know
your blogging content strategy will achieve your goals; be they thought
leadership, customer support or product development.
Blogging Platform Choice is important if you are going
to build a blog that allows comments, trackbacks, and really builds a
successful audience through RSS, e-mail and by demonstrating the authority
of your blog. Backbone will help you to pick the best platform for your
company, custom design your template and get you up and running with your
blog.
Blogging Outreach Strategy is important, if you are
going to build a successful blog in terms of links and standing in your
industry. Through assessment of your industry’s online media landscape
we will research blogs, websites and forums where you should post and
blog about on your own corporate blog.
Communications Planning for your company involves planning
for quick response to negative and positive PR situations. Working directly
with you or with public relations agencies we can advise you on how to
respond to online crisis situations.
Blog Writing requires knowledge and discipline, if
your staff cannot write due to time or resources, we can help find you
the best writer for your blog.
Backbone Media Blogs:
- The Scout Corporate Blog
The SCOUT Corporate Blog was created to be a resource for company executives looking to understand how blogs and other forms of social media can support business goals by generating leads, thought leadership and top search engine rankings.
- Backbone Media's Blogsurvey Blog
A blog about corporate blogging, SEO and blogger relations, keep up to date on the latest research into how corporate blogging is helping companies to connect with their audience.
- Corporate Blogging Survey 2005 Survey Results
A 70-page study on the value of corporate blogging, featuring six case studies, including Microsoft, Macromedia and IBM; 75 corporate bloggers took the survey to reveal their thoughts on the benefits of blogging.
- Stephen Turcotte's Personal Blog
A resource for marketing executives and professional search engine marketerslooking to gain valuable insights into the trends and people driving theonline marketing industry.
Contact us today for a FREE evaluation of your corporate blogging marketing
strategy.
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