The Challenge: How to Create Great Content and Engage in Social Media at the Same Time?
Many companies recognize that high-quality, highly relevant content can improve online marketing efforts. The right content can definitely improve organic search engine results, increase traffic, and attract inbound links. But just adding content to your website or blog is a passive approach that doesn’t take full advantage of your online investment. Essentially, you’re relying on the chance that people will find your content through search, then share it and spread the word for you.
Adding content to your website helps increase organic search traffic but without social media engagement, you're leaving the links and buzz to chance. Read Generation is a service that does both of these activities for your business.
The marketing value of original content can be exponentially increased, however, when it is actively leveraged as a way of engaging social media channels like LinkedIn, Facebook, and Twitter. In this approach, content is the golden ticket that enables your company to enter the conversation in a particular group, spark attention, and lead people to your brand.
Introducing The Read Generation Content Writing and Marketing Service
Simply put: Read Generation is a full-service solution that not only produces a steady stream of high-quality content for your company’s website or blog, but also ensures engagement with social media channels–maximizing the value of your content.
Through consistent and sustained effort, featuring a pre-selected number of original, relevant blog posts every week, Read Generation builds awareness of your brand by creating discussion and attracting inbound links.
What sets Read Generation apart? First, our solid experience as a pioneer in the search engine marketing and social media industries since 1996. Second, a smart process that features customized strategy, dedicated project management, and consistent communication. Third—carefully selected writers, with real-life knowledge of your industry.
The Read Generation process includes just the right amount of client involvement, streamlined to save you time and structured to ensure satisfaction. We find great writing resources for your project, then you have an opportunity to evaluate candidates and participate in the selection process. We maintain a flow of quality content, but you have final approval for what is published.
We know that Read Generation provides value, because clients continue to renew our services. If you would like to know more about how—and why—Read Generation works so well, here’s some additional detail.
Goals and Results
The Read Generation approach is highly customized to meet the unique needs of each client. We try to identify the right goals for your project, and define the results you really need.
The most important values for most companies include:
- Increasing Web Traffic: organic search traffic, inbound links, and visitors
- Improving Search Engine Rankings: e.g., Google rankings on target keywords
- Creating Connections: friends and fans, likes, subscribers, and followers
- Generating Views: social site, blog and website views, video plays
- Stimulating Engagement: likes, comments, sharing, retweets and other interactions
- Generating Buzz: levels of chatter such as tweets, blog posts, forum posts, comments, etc.
- Increasing Reach: influence and reach of the people and bloggers posting the chatter
- Encouraging Positive Sentiment: direct happy customers to places where they can boost your rating, and monitor ratings in important venues
- Promoting Actions: visits to a key page like locations, white paper downloads
- Producing Conversions: data capture, lead capture and phone calls
As part of the Read Generation process, we work with clients to place an estimated value on each of these potential results, so we can accurately track the metrics that best fit your project.
A Portfolio
To see the quality and diversity of Read Generation content services, visit some of our client blogs:
Developed for MDCI, a leading consultancy that targets companies seeking FDA approval for medical devices
- Trends and Outliers http://spotfireblog.tibco.com/
Developed for Tibco Spotfire, a public company that sells Business Intelligence software to a wide range of vertical industries
- Just Venting http://www.goodway.com/hvac-blog/
Developed for Goodway, a commercial cleaning equipment manufacturer that caters to facilities managers of large buildings, HVAC services, and buyers of industrial vacuum cleaners
- Views from the Notch http://thebalsams.com/blog/
Developed for The Balsams Grand Resort Hotel, a historic resort in the north woods of New Hampshire that targets families looking for a unique recreation experience
View Our Portfolio
